Crafted with Love & Tradition

Bringing authentic homemade flavours to your table

She is a 61-year-old woman whose journey is a beautiful blend of tradition, resilience, and inspiration. Born into a humble village family in Gorakhpur, Uttar Pradesh, and now settled in Dewas, Madhya Pradesh, she has always carried within her the rich legacy of Indian home cooking — flavors that speak of love, care, and culture.

Even at this stage of life, when most people choose to slow down, she chose to start afresh — driven by her passion for authentic Indian food and her dream of empowering women. With courage, hard work, and unwavering faith, she founded Swad Samriddhi, a brand born straight from her kitchen, to bring the true, handmade taste of India to every household.

A social worker by heart, she has been a strong advocate of Mahila Shashaktikaran (Women Empowerment), helping women gain financial independence by training and encouraging them to earn from home. Her brand is not just about food — it’s about giving women hope, dignity, and a voice.

She is also a proud mother of two successful children — a son who is an engineer running his own industrial automation company, and a daughter who works as a QA/QC Head with a reputed pharma brand. Standing beside her through every phase is her husband, who continues to work as a consultant with a reputed gear manufacturing company, leading its export division even after more than six decades of dedicated service.

Her story is a testament to the belief that age is never a barrier to dreams. Through Swad Samriddhi, she continues to blend tradition with purpose — spreading authentic flavors and empowering countless women to rise with her.

Coming from a farming background
Social Worker
Believe in Hard Work
Woman Entrepreneur

ManjooLata

Owner

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Our brand

Swad Samriddhi

Bringing authentic Indian flavors to your kitchen

Founded with a deep passion for authentic Indian flavors, Swad Samriddhi is dedicated to bringing the finest quality spices, masalas, and homemade food products to kitchens across India. Rooted in tradition and refined with modern quality standards, every product reflects the purity and richness of India’s culinary heritage.

At Swad Samriddhi, we handcraft our spices using time-honored recipes, traditional roasting methods, and premium natural ingredients — ensuring every blend delivers the warmth and aroma of “ghar jaisa swaad” (the taste of home).

Swad Samriddhi – Homemade Taste, Naturally Crafted

Born out of love for pure, aromatic masalas, Swad Samriddhi products are free from preservatives, artificial colors, and additives. Each spice blend is carefully prepared in Dewas, Madhya Pradesh, maintaining the essence of handmade authenticity.

Our Signature Blends

  • Kitchen King Masala
  • Kala Garam Masala
  • Teekha Garam Masala

    …and many more varieties that bring traditional Indian flavors to your daily cooking.

Why Choose Swad Samriddhi?

✅ Home-style handmade blends

✅ No preservatives or artificial additives

✅ FSSAI certified and 100% vegetarian

✅ Packed with rich aroma and authentic taste

✅ Crafted with purity, care, and passion

  • 100% Pure Spices

    No artificial colors, flavors, or preservatives—just pure, natural ingredients

  • Traditional Recipes

    Home-style handmade blends packed with rich aroma and authentic taste

  • Family-Owned Heritage

    A legacy of trust and quality built over 25+years of serving families.

  • FSSAI Certified

    Rigorous quality control and food safety standards at every step. Crafted with purity, care, and passion

Authentic Natural Family-Owned Quality First Made in India